Join us in looking back on the most important stages in the development of the Musterring brand, true to the motto “Lots of tradition – lots of future”. The early years of the company are inseparably intertwined with the development of the Federal Republic of Germany. Today, Musterring is an internationally renowned and active furniture brand that takes pride in its local and historic roots.
Furniture architect Josef Höner founds the company Musterring. His idea: to combine industry, retail and services into one effective service community.
After a promising start, the Second World War leads to a hiatus lasting several years. During the post-war years, Josef Höner demonstrates his sense of pragmatism by designing objects such as a sewing kit. Only after the currency reform in 1948 is the business able to reopen.
A pivotal meeting in Boppard brings old and new partners together and lays the foundation for future success. At the meeting, the M49 model designed by Josef Höner is presented for the first time, where it is enthusiastically received.
After the M49 bedroom suite, the CLUB add-on range became the next-biggest bestseller. For both models, demand was so high that it could not be met with the company’s existing production capacities.
The Musterring M49 is awarded the Grand Prix by economic minister Ludwig Erhard at the exhibition "Alle sollen besser leben" for selling 250,000 units.
The internationalisation of the brand concept begins, starting in Austria, where Salzburg-based furniture store Harmath & Weilinger becomes the first Musterring retail partner.
Bruno Höner, son of the company founder, takes over the management of the company. Under his leadership, the position of the brand advances further and the international business expands considerably.
Musterring signs a contract with the JFSA (Japan Furniture Sale Association), the start of the company’s collaboration with Japanese partners. The following year, the company starts building a sales network in Canada.
Musterring leads the way by opening its own test institute in Rietberg. The introduction of the five-year warranty gives customers a high degree of security.
Musterring targets younger customers who prefer creative, unconventional furniture solutions with its Aktiv series.
A major environmental initiative is launched to save the Zittau forest. With the donations provided by Musterring and its partners, well over 50,000 trees have been planted to date.
Musterring starts working with Grundig to create the first home cinema solutions. A design concept from 1997 is characterised by extendible flatscreens – an absolute novelty at the time.
The Musterring Gallery opens – a specialist store for furniture and interior design in Rheda-Wiedenbrück.Go to Musterring Gallery
Generation change: Bruno Höner hands over the active management of the company to his sons, Oliver, Hendrik and Alexander. He remains active on the administrative board of the company.
As a further development of the Aktiv series, Musterring presents the flatpack furniture collection “set one by Musterring”, which functions as a standalone brand aimed at the young and young-at-heart.Go to set one by Musterring
The first bathroom collection is launched with great success. The models are characterised by innovative materials and functions, and meet all the requirements for modern sanctuaries of wellbeing.
Musterring celebrates its 75th birthday with Sky du Mont as its brand ambassador. Stiftung Warentest selects a Musterring model as its winning product in 2013, 2014 and 2015 respectively.
Musterring starts working with harman/kardon. The innovative Q-MEDIA media console series quickly becomes a bestseller.
In cooperation with ARTUS Oberflächen Instandsetzung GmbH, Musterring develops its “Lived Guarantee”: an all-round carefree package that extends well beyond just the guarantee policy itself.
The first “monobrand” store opens in Beijing – in other words, a store that only sells products from the Musterring brand.
The first Musterring outdoor collection is launched with FREILICHT. Since autumn 2020, Musterring has delighted customers with an exclusive new fabric edition in collaboration with renowned textile company JAB ANSTOETZ.
Actor couple Bettina Zimmermann and Kai Wiesinger become the new brand ambassadors. The company sets its sights on new target groups with crowd-pleasing campaigns.
Musterring introduces a home textile range. At the same time, “JustB!”, the first collection from Bettina Zimmerman for Musterring is launched.
In 1938, furniture architect Josef Höner bundled the services of designers, manufacturers and retailers under one roof: a shared brand named Musterring. This pioneering collaborative system is more relevant today than ever: our brand-name products are manufactured under licence by selected, highly-qualified manufacturing companies, in accordance with our design and quality requirements.